����APP

September 2010
Lauren McCullough '04

Q & A:

• What is your edge (strength)?
  I’m passionate and determined, and I try to approach challenges with a sense of humor.
• What at ����APP gave you your edge?
  I had amazing professors at ����APP who helped shape my career. Their advice and assistance gave me a big head start.
• In one word, how would you describe ����APP?
  Pivotal.
• What was your major?
  Print journalism, with a minor in sociology.
• What was your favorite class?
  It’s a tie between copyediting and page design. Both classes taught me practical skills that I still use today.
• What is your fondest memory of ����APP?
  We had a lot of fun times at ����APP, but graduation day was unforgettable. Watching my now-husband, Matt Silverman, walk across the stage … our families cheering from the stands … feeling a combination of exhilaration and pride. It’s visceral, even six years later.
• What is your field of specialty, and how did you come to work in the industry?
  I’m a digital journalist. During my senior year at ����APP, I took an online journalism class, and I interned at Newsday.com. Like a lot of journalism school graduates, I thought that I’d spend my career working at a newspaper. I graduated and moved to Glens Falls, New York, to work as a copyeditor and page designer for one of the area’s newspapers, The Post-Star. It was a great experience for me, and it helped me transition from the classroom to the newsroom. After about a year, I accepted an offer with Newsday.com and returned to Long Island. From Newsday to The Associated Press, I’ve stayed true to digital journalism.
• What advice would you give current ����APP students?
  Meet as many industry people as you can, make a positive impression, convey your passions and keep in touch with them.
• How do you balance work and life?
  I don’t know that I’ve found the right balance. It ebbs and flows. This is an exciting time in my career and I’m OK with focusing on it. It helps to have a job that I’m really passionate about.
• Where do you see yourself in 10 years?
  Ten years! I’m not even sure how OLD I’ll be in 10 years.
• What is the single most rewarding experience in your career thus far?
  I tell people that the highlight of my career has been contributing to the latest edition of The AP Stylebook. I don’t know if I’ll ever top that in terms of nerdy prestige. But, the most rewarding experience has probably been launching AP’s flagship Facebook and Twitter accounts earlier this year.
• Do you have a favorite quote or saying that has kept you motivated through the years?
  I’m terrible at quoting movies and TV shows, but there’s one quote that I repeat all the time in my social media presentations. In Star Wars: The Empire Strikes Back, Yoda says “Do, or do not. There is no try.” It’s geeky, I know, but there’s something so straightforward about this line. It’s about commitment. We often know what we should do, what we have to do, but we’re afraid to take the risk. For me, it’s not good enough to try. Do it. Own it. Make it happen.
• Having covered quite a few major news events, which story do you feel had the biggest impact on you?
  The Minnesota bridge collapse in 2007 was one of the first big news events that I worked on at AP. I flew in to Minneapolis the morning after the collapse, along with what seemed like every other NYC-area journalist. I mined social networks – Facebook, MySpace, Flickr, YouTube – for eyewitness images of the event, and I pursued interviews with people who had been on the bridge when it collapsed. I worked alongside seasoned reporters, photographers, videographers and editors, and I learned firsthand what goes into covering a major news story.
• Do you envision the Facebook and Twitter craze dying down? How do those trends impact how we report and receive our news?
  No. Social network sites like Facebook and Twitter are proving to have serious staying power, and their usage has continued to rise worldwide every month. And, even if Facebook or Twitter went away, social networking as a means of communication is here to stay. News consumers expect content to find them – either by recommendation or serendipity. News organizations and journalists have to go beyond the morning newspaper and the 6 p.m. broadcast to ensure the public stays informed about the day’s top stories.
• Do you think social networking sites have changed the way college students socialize?
  Sure, just as they’ve changed the way we all socialize. But, more importantly, social networking sites have given college students an enormous amount of control over their future. There’s no better way to show a prospective employer that you’re smart, savvy and informed than by having a well-executed personal social media strategy.